Our multi-ship process has you covered with doorstep delivery for every one of your recipients!

Boost Brand Awareness with Corporate Recognition Lapel Pins

Custom Branded Lapel Pins

In the dynamic world of business, branding is the foundation upon which successful companies build their reputation and identity. But have you ever considered how something as small as custom lapel pins can play a vital role in extending your company’s reputation beyond the workplace? In this blog post, we’ll explore how lapel pins, often underestimated, can be a powerful tool for reinforcing your brand identity and creating a lasting impression.

The Essence of Branding

Before we dive into the world of pins, let’s briefly revisit the significance of branding. Your brand is not just your logo or tagline; it’s the collective perception that customers, clients, and the public have about your company. A strong brand communicates trust, reliability, and quality, which are essential for fostering customer loyalty and attracting new business.

Lapel Pins as Brand Ambassadors

Now, let’s introduce corporate pins into the branding equation. These small, customizable accessories may seem inconspicuous, but their potential to act as brand ambassadors is substantial. Here’s how:

1. Customization for Brand Consistency

Custom pins can be precisely customized to reflect your company’s branding elements—your logo, color scheme, slogan, or even a distinctive symbol. This consistency reinforces your brand identity and makes it instantly recognizable. Enhancing brand identity and awareness, lapel pins are a bang for your buck that can drive your business forward with minimal effort.

Custom Pins made to elevate corporate branding.

2. Wearable Branding

Lapel pins are worn by employees, stakeholders, and even customers. When someone dons a lapel pin with your company’s logo, they essentially become a walking advertisement, extending your brand’s visibility far beyond the workplace.

3. Conversation Starters

Custom lapel pins often spark curiosity and conversation. When someone inquiries about the custom pin, it opens the door for individuals to share positive experiences and stories related to your brand. Plus, the distinctive design etches a lasting image in the minds of those you meet, ensuring that you remain a point of reference in their network.

4. Employee Engagement

Distributing lapel pins to employees fosters a sense of belonging and pride. When your team proudly displays your company’s logo, it reinforces their commitment to your brand’s values and mission.

Different Types of Lapel Pins for Branding

Corporate custom pins should be designed in a way that accurately represents your company and its values. Use brand colors, graphics, and fonts to create a design that is consistent with your other branding materials.

There are various types of lapel pins that can be used to enhance your brand’s reach:

1. Logo Pins

These pins feature your company’s logo or emblem, making them a clear representation of your brand. Logos are great for custom pins because it takes the hard work out of creating a unique design.

2. Promotional Pins

Custom lapel pins can be designed to promote specific products, services, or events, effectively acting as miniature billboards. When creating promotional pins, make sure the lapel pin design aligns with your brand – that way you spread positive brand awareness.

3. Employee Recognition Lapel Pins

Rewarding employees with custom lapel pins for exceptional performance reinforces their connection to your brand and its values. They garner workplace pride and motivate team members to do great work.

4. Customer Gift Pins

Offering lapel pins as gifts to customers or clients demonstrates appreciation and leaves a memorable impression. Ship lapel pins right to their office door to create a lasting impression!

The Power of Lapel Pins in Networking

Beyond your employees and customers, custom lapel pins also play a role in networking and establishing industry connections. When you attend conferences, seminars, or trade shows, wearing a lapel pin with your brand’s logo can be a subtle yet effective icebreaker. It serves as a conversation starter and immediately connects you with others in your industry.

Additionally, because people often meet numerous individuals at industry events, it can be challenging to remember everyone. Wearing a distinctive custom lapel pin can make you more memorable in the eyes of those you connect with. This can lead to follow-up interactions and opportunities for future collaboration.

Crafting Unique Lapel Pin Designs for Your Brand

The allure of custom pins lies in their ability to convey messages, affiliations, and memories in a highly personalized way. Designing your lapel pins is a creative process that allows you to unleash your imagination. Here’s how to craft a unique lapel pin design:

1. Choose Your Material

Select the material that aligns with your design vision, whether it’s the smooth finish of hard enamel, the texture of soft enamel, or the minimalist elegance of die-struck metal. The material is the foundation of the pin. It sets the tone for overall feel and purpose.

2. Consider Size and Shape

Determine the size and shape of your lapel pin based on your intended message or purpose. Custom shapes can add personality and character to your design, creating something totally unique.

3. Color Palette

Choose colors that resonate with your design, brand, or message. Custom pins offer a wide spectrum of color options to suit your needs.

4. Artwork and Details

Pay attention to the intricacies of your design. Whether it’s fine lines, gradients, or intricate patterns, ensure that your lapel pin captures your vision accurately. If you want appreciation pins, you can create a more casual and fun design. If you want award pins, you’ll want a more executive look.

5. Backings and Attachments

Select the type of backing or attachment that suits your intended use. Options include butterfly clutches, rubber clutches, safety pins, and more.

6. Quality and Finish

Opt for the finish that complements your design, whether it’s the glossy, high-quality look of hard enamel or the rustic appeal of antique plating.

The Takeaway

Custom lapel pins may be small, but their potential for extending your company’s reputation beyond the workplace is vast. By incorporating lapel pins into your branding strategy, you create a visible and memorable presence that resonates with employees, customers, and industry peers alike.

These pins become silent ambassadors of your brand, reinforcing its identity and values in the minds of those who encounter them. So, don’t underestimate the power of lapel pins in building and extending your brand’s reputation—it’s a small investment that yields significant returns in brand recognition and loyalty.

Interested in designing your own custom lapel pins? Get started today!

Take a look at these related reads:

Interested in chatting with your rep?  

Find your account manager here   and they’ll touch base with you to find a good time to discuss your vision!

We’ve had the privilege of working with some amazing organizations to develop a branded, special experience for their team. We appreciate their trust in finding the perfect fit, and we’re so excited to highlight how they turned out!

Whether you’re just dipping your toe into the custom experience, or you’re an old hand at it, we know that together we can pair up to make an amazing impact for you and your organization!

Want more content like this? Subscribe to our emails!

SIGN UP TO GET EXCLUSIVE DEALS, CONTENT, & MORE