When Baudville employees started working on the marketing campaign for the launch of the brand’s new identity and products, it was their goal to maintain and grow sales in a difficult economy that fueled their creativity.
Today, they’re receiving international recognition for their efforts.
The team nominated their marketing campaign to the John Caples International Awards, and this week received word that they are a finalist in the Agency Self-Promotion category. Baudville shares the category with some of the most elite marketing and advertising agencies in the world.
Being a Caples Award Finalist is powerful recognition for the employees who contributed to the marketing campaign. The finalists and winners are chosen by a panel of executive creative directors from around the globe who objectively evaluated all the campaign submissions. Their recognition of our work is positive reinforcement of our team’s talents, contributions and capabilities that couldn’t be achieved solely from internal recognition.
Naturally, I found a recognition lesson in all of this, and this is it: Don’t keep recognition within your office walls. Share the greatness of your employees and peers with the entire world! Nominate individuals, projects and products for industry awards. The motivation and pride that results will amaze you.
Congratulations Baudvillians! You certainly deserve this honor!
To read the full news release about the awards and Baudville’s campaign, visit our News Room.