HR Can be Recognition Strategists and Champions

July 6, 2010

Welcome back from the holiday weekend! I hope you had a fun and safe holiday and enjoyed some relaxation over the long weekend. I know I did. I used my extra day to recuperate from the Society for Human Resource (SHRM) Annual Conference in San Diego. I spent four days in San Diego working the Baudville booth, mingling with the crowd at the SHRM-Monster Tweetup and talking to thousands of human resource professionals – literally! 

If you’ve ever attended the SHRM Annual Conference, you know that it can be an overwhelming, exhausting and fabulous few days. You can see all the pictures from our trip to San Diego on our Facebook page

Our focus at SHRM is the expo hall. We spend months planning our booth layout, graphics, giveaways even staff outfits, and it’s all designed to support our newest products. Last week, we launched over 250 new products that are designed to make you a Day Maker, a positive force in the office who makes someone’s day, and we were excited to show all the new products to the SHRM attendees. You can learn a few day making techniques in our Day Maker episode of Recognition TV

We started the show with a bang by inviting attendees to enjoy red velvet cupcakes in our booth. While attendees mingled under our Tokens of Appreciation chandelier, we showed them our latest and greatest products. And when they moved on to the next booth, they took with them an exclusive “I put the HR in hero” tote bag, product samples, and a hot-off-the-press catalog.  Many attendees looked through the catalog at the end of the day, and came to the booth a second time to get another look at the products! (You won’t get your catalog for another week, but you can see all the products on our website.) 

I talked to a lot of HR professionals in the expo hall, and I was excited to hear that many of them plan to implement a recognition program soon. Even the attendees who don’t have a formal budget for recognition plan on personally purchasing our products because they feel recognition is too important to ignore. Talk about dedication! If you’re one of those human resource pros still trying to convince the CEO to invest in recognition, check out our free white papers loaded with stats about the benefits of regular recognition. 

One of my main takeaways from the conference was recognition is easy. It was awesome to watch attendees’ eyes light up when they saw how simple our products make recognition. There’s no complicated software, points formula or logins required. It’s all about personal, tangible pieces of recognition that convey the message, “you are appreciated.” It’s as simple as a handwritten note, a small keepsake or a token of appreciation

Everyone can and should do recognition, but HR has the unique opportunity to be the recognition strategist and champion. By making simple solutions available to managers and providing simple training, HR professionals can encourage a culture of appreciation and engagement with little investment and big return.  

The Baudville Booth at SHRM The Baudville Team at SHRM 


Cori is Baudville's in-house Recognitionista (officially, she's a Certified Recognition Professional, too)  and a member of the Millennial generation. Get her employee recognition tips and special discounts by liking Baudville on Facebook

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