The Power of a Written Thank You

May 14, 2012

I talk a lot about handwritten thank you notes on the Recognition at Work blog, and we have many articles on the topic in our Recognition Resource Center. When you talk and write about something so much, it can be easy to forget about the magnitude of its impact. In most of my articles, I instruct readers to write a thank you note to an employee or co-worker. Baudville is the place for daily recognition after all!

Recently, I was reminded that a thank you note can be a powerful tool for customer retention, too. Within the past week, I learned of two unique instances of organizations using the thank you to leave a positive impression on a customer.

First, I had the privilege of speaking at the Greater Ann Arbor Society for Human Resource Management  chapter last week at their monthly luncheon with a friend from Credential Check. During the presentation, my co-presenter shared that all of his sale representatives do A4s after sales visits. (If you work in an office, you’re probably familiar with the A4 paper size, approximately 8.5” x 11”.) Every sales representative is required to write an A4 thank you note after a customer visit before they even drive out of the parking lot! Sales reps have stationery and stamps in their car, so the letter gets mailed immediately, and the customer gets wowed.

Shop Thank You Notes! 

Also last week, my dad had an outpatient procedure at a local hospital. Thankfully, everything went well and my parents had all good things to say about their experience. The icing on the cake, however, was when they received a thank you card in the mail from one of his nurses. The card was simple, it said thank you for letting us care for you, and was personally signed by the nurse. The simple gesture of a thank you note made an impact on my parents who told the whole family about it over the weekend.

Have you ever received a thank you note from a company who just wanted to recognize your business? How did it make you feel about the company?

Now imagine how your customers would feel if you sent them a thank you note after a large order, or included a personal note in their shipping box. How would your business grow? Think about the referrals and word of mouth marketing you’d receive!

This week, give a handwritten thank you note a try! Grab your own A4, stationery, or mini note cards (my personal favorite), and take a few moments to write a sincere thank you. I guarantee your card will have a lasting impact! 


Cori is Baudville's in-house Recognitionista (she's officially a Certified Recognition Professional, too)  and a member of the Millennial generation. Get her employee recognition tips and special discounts by liking Baudville on Facebook

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